Until Google makes it all more clear, I personally think it’s best to keep the image metadata. If you’re using the latest version of Photoshop CC, be sure to use their new export dialog under File > Export > Export As…, That usually outputs better results than using File > Export > Save for Web (Legacy), and definitely better than using File > Save As…. Also, these platforms prevent image theft by automatically resizing images to a smaller size when displayed on the web. Your website platforms should do that automatically for you. Find out how we have helped organizations from higher education to entertainment, non-profit and Fortune 1000 brands. If at all possible, I'd stay away from image resizing (resizing an image down with CSS/attributes will still load the whole big image), and rather intentionally set the size of the image … To optimize for a small image file size but keep image quality at an acceptable level, set the qlt= value to 80. I’ve optimized my images, and they’re all below 500KB, some even below 200KB, but make page is still slow to load. For example, you need to have Microsoft Project installed on your computer to … You are free to unsubscribe at any time. While the feature allows the subscriber to peek into your email without actually opening it, the challenge for marketers is that it gets acknowledged as “email opened,” possibly setting open rates stats in a tizzy. For optimal website performance, images should be as large as needed to fill their “containers”, based on your page layout. Reinvent your campaigns by creating emails powered with accordions. If you’re creating images for fluid emails, make sure they can scale up to 599 px. Or are you looking to subscribe to one of our podcasts, Convince & Convert, LLC Global HQ 885 S. College Mall Road, #376 Bloomington, IN 47401, Content Marketing Consulting and Social Media Strategy, The Ultimate Guide to Email Design Best Practices for Marketers. I recommend changing those defaults to suit your site’s template design. Choosing a quality WordPress theme can do all this for you. The world of email marketing has begun to brace itself for the growth of the smartphone industry, set to reach 2.65 million users by 2019. Here are examples of such “panoramic” slideshows from photography websites: So for any images that span the entire width of the browser, images should be 2560 pixels in width, and any height you prefer (depending on whether you want to keep the original aspect ratio of your photos or go for a more panoramic crop). When getting started with containers, it’s pretty easy to be shocked by the size of the images that we build. Otherwise, if you’re just displaying images in a portfolio or a blog post, never use images at their maximum dimensions. Hackers can still get access to your original-sized photos from your site’s source code or by taking screenshots on your site. Only when you start to go lower than 50-60%, do you start getting visible artifacts due to the high file compression. So what is it that ensures maximum open rates? Let’s explore some tools you can use to optimize images for the web: If using WordPress, you’re in luck. You wouldn’t really have images that large in a full-screen slideshow, would you? The best practices that we outline below cover both email design and email development. when preparing double-sized images, it’s good practice to save them with “@2x” at the end of the filename (before the file extension), for WordPress sites, the gold standard is using the. You must also outline the text if uploading an .EPS file. 4 Higher Education Content Marketing Examples that Any School Can Implement, The 4 Best Practices of Healthcare Social Media Marketing for 2020, How to Build a Content Calendar (Plus a Free Template). “A picture’s worth a thousand words” is especially relevant to the media world. File Size —To ensure that your forms upload promptly, you'll want to keep image sizes to 1 MB or less. The most important thing when you get ready to send your emails is to make sure your images look great. The larger the image, the longer the email load time. Let’s deconstruct the 3 main guidelines for reducing image file sizes (without sacrificing quality too much, of course): It all starts with finding out the right image dimensions needed for your pages, to help you better prepare them on your computer first. What gives? Menus require mobile native app support. One of the proven solutions is to use bulletproof backgrounds and buttons, which will help display background images in Outlook as well. This only applies when you manually generate images at different sizes, normally not needed for a WordPress site (which automatically generates “thumbnail”, “medium” and “large” versions of your photos after upload). Content is an integral part of email design—it is the context and the copy that drives business from the email campaign. The “image-rendering” CSS property aims to allow more control over this process, but browser support is limited. Always use an image optimizer tools/plugins (usually using a lossy method – not lossless). I just want to convince our management. WebP appears to be the “winning” image file format of the future, and many optimization plugins (listed below) have started supporting it: they can help you automatically generate WebP versions of your images and then automatically deliver them to compatible devices. Similar to the “Efficiently encode images” issue in Google’s test. Share page through Facebook; ... we simply create an image at a larger size. This is indispensable for ensuring email success and sustainable brand reputation. Written by Alex Vita Some WordPress plugins aim to automate this process by detecting the user’s screen size and serving properly scaled images: At the very least, use a plugin like Resize Image After Upload or Imsanity to automatically resize high-res images to a more “decent” maximum size, but be aware that they both strip EXIF metadata from resized images. Here are the 3 compression options available in the ShortPixel plugin: Similarly, Imagify has the following compression levels to choose from: Image optimization is both an art and a science: an art because there is no one definitive answer for how to best compress an individual image, and a science because there are well-developed techniques and algorithms that can help significantly reduce the size of an image. Play it safe with a body copy font size of 14 pixels and 22 pixels for title. Alternatively, a nifty little tool that can quickly analyze and compress your already-published photos is Image Optimization Tool (by WebsiteToolTester), the process is quite simple: 1. Option 3: DASH + @ symbol + size modifier, alaska-northern-lights@0.5x.jpg (half smaller version), alaska-northern-lights@2x.jpg (double version for retina screens), for smaller site graphics, consider using vector images (SVG with GZIP compression) instead of JPG and PNG. First of all, follow these vital web image size standards: Beyond those guidelines, here are 3 different strategies for optimizing website images, depending on your level of involvement: For photography-specific platforms like PhotoShelter or SmugMug, no action is needed. Here’s a simple experiment I did with exporting an image at different quality levels: A similar principle applies if you’re exporting images from Adobe Photoshop. But we are NOT referring to the image size in inches/cm or to the image DPI. All you need to do is double the normal dimensions of email images to around 1,100 pixels. Regardless of the photo editing software that you’re using, you almost never need to export images at 100% (in the quality slider). That’s why it’s important for you to manually determine the right dimensions for your images (see part 1). The minimum DPI the launcher will accept is 120. The introduction of block functionality by email clients like Gmail empowers subscribers to “block” a sender, which will ensure they’ll never receive an email from that sender again. I need to fix some of my old images. However, most top photography website out there are slow: Source: Photography Websites Report: Stats & insights from the websites of the world’s top 100+ photographers. A cleaner method for WordPress site owners is to use the free “Enable Media Replace” plugin to overwrite old images. You could try to disable right-click and drag-and-drop saving of images on your site (like the excellent “WP Content Copy Protection” WordPress plugin), but there’s still no 100% safe way. Plus... fresh free articles, actionable tips and curated links from around the web - sent directly to your inbox (twice a week). Add line breaks every 60 characters in your plain text emails to increase legibility. 2. File type: .jpg, .png or .gif. In practice, the portion of the filesize taken up by metadata is quite small with larger images, but it can make a big difference, proportionally, for smaller images. I took high-PPI “retina” screens into consideration when talking about image dimensions (in part 1). If the majority of your subscribers are third-party app users, try using a single column layout instead of two or more columns, as, Follow email design best practices that suggest. What should I do? Smaller images used throughout your site (site logos, client logos, portraits, other graphics), should be sized as large as they’re displayed (which you can find using your browser’s developer tools mode). The advent of mobile has not only brought lifestyle changes, but the way people do business as well. 18. but there’s a limit, I don’t recommend going above 2500 pixels (on the longest edge) unless you really know what you’re doing. Even though email design is one of the most underrated aspects of the email marketing process, the impact email design can have on the success of a campaign is immense. The tool suggested an image dimension of 335×251 pixels, when in fact we can measure that the site displays it at a larger size. Sliders are a revolutionary way to enhance your email campaign, allowing you to display multiple products in one go, generate curiosity, and much more. Too many blocks can be detrimental to your sender reputation. And because they’re text-based, they usually have smaller file sizes, and they can be manipulated with CSS code. There are a bunch of great plugins that do a lot of work for you, automatically. One of the best attributes of accordions is that they allow you to provide different email layouts for desktop and mobile recipients. For best results, experiment with various quality settings for your images, and don’t be afraid to dial down the quality – the visual results are often very good and the filesize savings can be quite large. Besides your photographic work, your website likely contains various other graphical elements: logos, small icons, banners, separators, video thumbnails, etc. Only upload images at 1200 pixels (on the longest side) instead of 1500-2000px. Why? And always save JPG images in the sRGB color profile, which is what most browsers understand, to avoid any image color integrity issues. Also make use of bullets to make your content more visible while using web-safe standard fonts like Arial, Arial Black, Arial Narrow, Comic Sans, Courier New, Georgia, Impact, Tahoma, Times New Roman, and Verdana. GIFs in emails with enhanced email client support are now being implemented by email marketers worldwide. Here’s a video I created on how to configure the ShortPixel plugin settings: You can also pay a one-time fee to get a bunch image optimization credits (useful when using their bulk optimizer to go through your existing Media Library). People expect websites to be really fast. (source: Google Web Fundamentals – Image Optimization). When compressing images on your computer first, you can double-check if the quality level is good enough (with a small file size, but without any visible noise or JPG artifacts). Accordions allows marketers to measure the clicks on the tabs and identify the area that draws the most engagement. Watermark your images to further prevent people from re-using them. So only delete them when you’re sure they are no longer being used anywhere on your site. This makes optimization of marketing emails for wearable technology viewing environments all the more important and a strategic decision for businesses nowadays. Retina images in emails can be an important strategic decision for your company. Keep images as small as possible without sacrificing quality. However, there is some wiggle room when it comes to the sizing. But how should you resize and compress your photos before uploading them to your site? Visually appealing email designs and flawless code are the basis to creating the perfect email experience. They do a pretty good job of outlining technical problems with your site’s performance, including poor use of images (images too big, wrong file formats, uncompressed files, etc.). Blurred logos, images, and icons in your emails are passé. As a best practice, to stay in the middle, set the qlt= value to 85 to stay in the middle. File size limit for the launcher is 50 MB. Remember that sizing an image from large to small is always preferable to stretching a small image to … While the browser is responsible for resizing the image to fit its container, it still has to download the full file from the server, taking up more time and bandwidth. The pitfalls of this feature lie in the possibility of pseudo-signals, causing discrepancies in open rate values and reduced engagement. On the web, DPI is irrelevant and only pixel dimensions matter! Finally, try to keep images to a file size of below 50kb. Even though it seems obvious, make it a best practice to insert social icons into all your email campaigns, including: Image blocking is one of the biggest challenges for email marketers. Uploading large images to your site, without regard to the actual size they’re being used at, is what causes huge performance issues. Armed with all this image optimization knowledge, let’s now review your site’s performance to see where you stand. Both plugins have free tier options, you’re simply limited to a monthly quota. Is it enough to only optimize images on the homepage? By “image size”, we’re referring to the image pixel dimensions (width and height in pixels), or the image file size (KB or MB). How are you optimizing your images? Specify the image height and width for all images, and be sure to preview your emails on both mobile and desktop before sending. The recommended size for listing images is 2000px for the shortest side of the image, and a resolution of 72PPI.. Best practices are to have the entire email be less than 2MB, so be sure to watch the size of the images … And what file formats should you use? What should I do? These services need the highest image size you have to allow printing at larger sizes and good-enough quality. The global wearable market is expanding at a compound annual rate of 35 percent and is expected to hit 148 million units shipped in 2019. This means the size of an attachment will be determined by the smallest number supported by the SMTP servers that get involved. How can you automate this process? Hello Jazii, I didn’t see any recommend setting for email attachment size limit. Google doesn’t rank your entire website based on your homepage alone. Studies indicate that an ideal email width is 500 to 650 pixels, and a vertical layout is preferred over a horizontal one. source: Think with Google – Find out how you stack up to new industry benchmarks for mobile page speed. How to determine the correct image dimensions for your website, b) Gallery images (and thumbnails that enlarge in a lightbox view), c). They’d load terribly slowly (due to their large file size), and ill-intended people can also steal them from your site. 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