Land O’Lakes is retiring the iconic Native American butter maiden that has appeared on its logo for the past 92 years. The trick works like this: Start with a Land O Lakes butter package. Perhaps it’s that extra bit along with this butter’s perfect balance of cream and salt. Great memory. In the first panel, use an Xacto knife to cut out/extract the tiny box of butter she is holding (the part of … It's a dumb stance, but also dumb that the previous logo was controversial. I just learned that my dad won't buy Land O' Lakes butter anymore. To see the effect visually illustrated, check out the (unrelated to Land O'Lakes) image to the right. Land O'Lakes has removed the 'racist' image of a Native American woman named Mia from its packaging after nearly 100 years. You can follow any responses to this entry through the RSS 2.0 feed. Maybe that extra two percent really pushed this butter from being good (like it’s honorable mention cousin) to great. Land O'Lakes drops controversial Native American logo from butter products The Native American princess known as Mia has been a fixture on Land O’Lakes products for nearly 100 years. He folds the Indian woman's knees up to create the illusion, but I prefer the version illustrated over at BeUnproductive.com, which is neater (pictured directly above). Since they removed the Native American woman from the label. Namely, it's kicking the American Indian maiden off the butter box holding its signature product. I saw a “60 minutes” type interview years ago with the daughter of the founder. To view this effect within the Land O'Lakes image, you would need a super powerful magnifying glass, or the ability to expand the most forefront image to enormous proportions. Flatten the Land O'Lakes butter packaging. (You can see that I did this one back in 1999). Zedhead. Land O’ Lakes Branding: Thoughts on the Butter Maiden. 70% less saturated fat than butter, Land O Lakes® Fresh Buttery Taste® Spread lives up to its name. The logo was updated ("modernized") once in 1939, again in the '50s, and has undergone minor modifications here and there since. Both comments and pings are currently closed. In 1939, she was redesigned as a native maiden kneeling in a farm field holding a butter box. I think it was my first exposure to soft porn. The artwork for Minnesota's Land O' Lakes butter packaging is classic, dating back to 1928 when it was first created by Brown & Bigelow illustrator Arthur C. Hanson. With an Xacto knife cut out the sides and bottom of the butter package the Indian lady is holding. No more. The Land O'Lakes indigenous woman, named Mia, holding the butter box was painted in 1928 by Brown & Bigelow illustrator Arthur C. Hanson. People super-imposed Lando Calrissian onto the logo and turned Land O'Lakes butter into Lando Lakes butter... slow clap, well done, guys. Anyway, I’ve passed on the ‘secret’ to my kids and grandkids over the years. Did he work for Mad Magazine most days and this was just a side project? He designed the artwork, I ask you “Why else would this maiden have such rosy kneecaps?”, My dad showed this to us back in the 70’s. All you need to watch is at 6:27.Another fun thing would be to take the word "breast" from the back writing and put it there too. This entry was posted Here's how it works: To do it yourself: YouTube user calvirgil has shared a video demo of the process, so simply watch and follow along below. According to Land O'Lakes, the original image of Mia was "simplified and modernized" in 1939 by Jess Betlach and has undergone many minor modifications since as the enduring logo of the co-op. 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